Display and Use of the Braxton Names

General Requirements
Except where prohibited by local or national regulations, all members are expected to indicate their independent membership
of Braxton Network on office signage, letterhead, emails,
business cards and marketing materials (including websites) in
accordance with the Braxton Network style manuals.
The recommended format for email signatures is:
• Name
• Position
• Contact information
• The words “An Independent Member of Braxton Network”.

The Braxton Network name can only be used in accordance with the
agreements signed by the member firm, and only those firms, as so
permitted, have the right to perform professional services using the
Braxton name in any way. The rules to be adopted by such firms
are set out in a separate document and supported by separate
branding guidelines. Under no circumstances can any work be
carried out by a member using the Braxton Network name. In
addition, no proposal for work can be issued using the Braxton Network name. However, in both these circumstances it is
acceptable to state that the member firm is an independent
member of Braxton Network.
Members should take every opportunity to promote, both nationally
and internationally, the name of the network. Areas where this is
possible include press releases, interviews and articles issued by
members of the firm and advertisements for staff or services. This
can also be achieved by using the press releases that are issued
from time to time by headquarters.

Users of the Braxton Name
Where members have been authorised to use the Braxton name,
such authorisation is given for specific entities only. Any member
wishing to extend the use of the name to any of its other entities may
only do so after obtaining written authorisation from headquarters.

Prefix Name Use for International Work
The following guidance applies to those member firms that have
entered into an additional agreement with Braxton Network
to permit them to use the Braxton name as a prefix and where
that name is only used for international work.
Separate letterhead and business cards should be printed using
the name of the Braxton entity. In addition, a separate telephone
number should be used which is answered in English in the name
of the Braxton entity.

Engagement letters issued by the Braxton branded entity should
contain the following disclaimer:
[Braxton branded entity] is, through its association with [member
firm], an independent member of Braxton Network. Braxton Network Limited is a United Kingdom company. Each
member firm is a separate and independent legal entity. None of
[Braxton branded entity], Braxton Network, nor any of the
other independent member firms of Braxton Network has
any liability for each other’s acts or omissions.
Member firms may choose to either create a separate website or
have a separate section within their main site describing the way in
which international work is handled.

References in Documents to the Network and Other Members
It is imperative that the network is described in the correct manner
in both written and oral communication with clients and potential
clients. The network should always be referred to “as a network of
independent member firms”. References should also be to the full
name, Braxton Network, and not “Braxton” or “Bxt”.
In addition, other member firms should be referred to as that and
not as “our office in” or “our affiliate in”.
Individual member firms’ brochures and other publications should
include a description of the network (see the Generic Statements
document on the extranet). Where the format of a publication is
too small to make this feasible, reference should just be made to
their independent membership.

Engagement letters issued by member firms should contain the
following disclaimer:
[Member firm] is an independent member of Braxton
International. Braxton Network Limited is a United Kingdom
company. Each member firm is a separate and independent legal
entity. None of [member firm], Braxton Network, nor any of
the other independent member firms of Braxton Network has
any liability for each other’s acts or omissions.
As stated above, under no circumstances can any work be carried
out, or a proposal for work issued, using the Braxton Network
name. However, it is acceptable to state that the member is an
independent member firm of Braxton Network.
In addition, where work is undertaken jointly with other members, care
should be taken to make sure that the collaboration is not seen to be
at the behest of, on behalf of, under the direction of, or subject to the
control of Braxton Network. In all such situations the proposal
must state that each member firm is an independent entity.
4.5 Members’ Own Websites
All members should develop a website which in addition to
describing their own firm should refer to their independent
membership of Braxton Network as set out above, include a
description of Braxton Network (see the Generic Statements)
and include a link to the Braxton Network website.
Each site should also offer users the option of accessing the
content in the local language and English.
Members are reminded of their obligation as set out in the bye-laws
to clearly identify the UK member firm as the owner of the
trademark on their website. The following disclaimer should appear
on all member firm websites:
[Member firm] is an independent member of Braxton
Network. Braxton Network Limited is a United Kingdom
company. Each member firm is a separate and independent legal
entity. Braxton UK Group LLP, the independent member of Braxton Network in the United Kingdom, is the owner of the Braxton Network trademark. Neither Braxton Network nor any of its
member firms has any liability for each other’s acts or omissions.
4.6 Branding Guidelines
Members are encouraged to adopt the Braxton Network
guidelines for the layout of business cards, letterhead, websites,
brochures and other publications. Even where members are not
authorised to use the Braxton name a consistent “look” can help
portray the strength of the network.
Assistance in achieving these aims can be obtained from headquarters.